EARLY LOGO SKETCHES:  We began by discussing the project, including a detailed questionnaire, to better understand the brand and vision, I created a mood board to kick things off and confirm we were on the right track. This helped set the tone for the look and feel of UNDFEM’s brand. Only when I’ve completed this stage do I feel equipped to begin work on rough sketches and thumbnails.
 Here I’ve refined my rough sketches before showing these initial concepts to UNDFEM and asking for feedback.
 THE FINAL LOGO:   I provided finished artwork as files appropriate for both digital and print purposes, in full colour, black and white.
Logo file formats_portfolio .jpg
Logo file formats_portfolio 2.jpg
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