HELLO and welcome to the "about me" bit.
I'm a graphic designer and illustrator living and working in Sydney. I was born in Hong Kong but now am lucky enough to call Bondi home. Fresh colour palettes, simple form and a love of print form the basis of my work. I value simplicity and believe effective design is in the reduction of noise, in reaching the core of the message and delivering it.
"Just for fun" projects tend to involve some form of ink or watercolour illustration or shooting with old film. A current "not so fun" project is attempting my next ocean swim around Coogee Island.
I graduated uni with a marketing degree but my real passion is in all things creative. I spent eight years in the events management and marketing industry learning a thing or two about putting myself in my client’s shoes and making a message pop to the right audience, before taking the plunge into graphic design.
Before becoming a graphic designer I studied black and white photography and current side-projects include exhibiting my experiments with analogue/ plastic lens cameras once a year with Sydney lo-fi photography collective, The Ludlites.